Think of all the resources we have at our disposal to make things stick. From duct tape to cement and everything in between, adhesives are big business. We can also use screws, magnets, nails and ropes to hold things together. However, we do not have many resources available to make people stick: to create loyal customers and to retain the best people. In business, making people stick around is very important and the key to long-term success. Learn how to create the “stickiness” you need to succeed with this lesson.